We direct & produce real-time 3D.
From concept to working prototype — AppsForge directs immersive, real-time work for global brands, turning emerging tech into things people remember.
Directed, not delivered.
Each piece read as direction — concept, creative and technical lead, ship. Real-time 3D up front; AR/VR as proof of range.
We lead, and we build.
Direction
AppsForge sets creative and technical direction for real-time 3D — deciding what to build, why it matters, and how a bit of tech turns into a real idea. Directing from knowing what's possible, not guessing.
Prototype
Genuinely hands-on across 3D, design, and code, the studio carries an idea from "what if" to a working prototype — with Unreal, Blender, and Three.js when it needs to be built to be believed.
Production
When it's time to ship, AppsForge produces the final piece and directs specialist teams in the language each one speaks — keeping the idea intact from the strategy room to the production pipeline, so nothing gets lost in between.
Alessandro Straccia
Creative Technology & Innovation Leader · Founder, AppsForge
I'm a creative technology and innovation leader, 20+ years in — and I'm still mostly here to turn emerging tech into stuff people remember.
I co-founded a studio and ran it for eight years, leading teams of designers, developers and 3D artists, steering the creative and technical direction, and helping win and ship work for brands like LG, C&A, Snickers, Faber-Castell and Airbnb. AppsForge is where that continues — now directing real-time 3D for where the medium has matured: virtual production, archviz, interactive web.
I lead, and I build. Genuinely hands-on across 3D, design and code, I can carry an idea from "what if" to a working prototype — and direct specialist teams in the language each one actually speaks. Honestly, the part I love most is the thinking before the execution: what to build, why it matters, and how a bit of tech turns into a real idea worth remembering.
Have something worth building?
Not a quote form. A conversation about real-time 3D, virtual production, and where immersive tech actually creates value — let's think it through together.
contato@appsforge.cc ↗